![]() The slogan was added to the coffee packages and placed on the first company vehicles, implementing an advertising campaign that was unheard of in that era. “The little old people” thus established a new advertising philosophy for Hausbrandt that featured the artwork of the great Dudovich and focused on “i momenti del caffè”, interpreted in their everyday nature. The result was perhaps the most eloquent expression of the true enjoyment of drinking a good coffee. ![]() The colours were carefully selected to match the innate charm of the two characters masterfully placed in a characteristic setting. The crowning achievement of this advertising campaign was the image known as “the little old people", which had graphics that revealed the painstaking care that went into perfectly communicating their advertising message. The next campaign paired coffee with images from daily life, thereby representing the consumption of coffee as part of a hypothetical daily schedule. The romantic subjects chosen for the first campaign were “the little old people”, characters that are still among the most recognizable symbols of the company today. Hausbrandt, the first Italian coffee roasting company, launched an innovative advertising programme at the height of the Belle Époque that made use of the period’s primary means of communication. This and other experimental campaigns, like the photographic image that contained the history of coffee, had brief life spans, but the success they had during the periods in which they were used was anything but trivial. After associating its product with the countless moments of the day, Caffè Hausbrandt explored new ideas, venturing into true marketing experiments.Ī prime example is the poster “Tre parole: Specialità Caffè Hausbrandt” (Three Words: Specialità Caffè Hausbrandt), featuring a small man wearing a turban and graphics that are completely different from those of “i momenti del caffè” (moments for coffee). The slogan was added to the coffee packages and placed on the first company vehicles, implementing an advertising campaign that was unheard of in that era and that soon made the name Hausbrandt synonymous with coffee. This marked the beginning of “Specialità Caffè Hausbrandt”: a simple, direct motto, but one which very quickly became synonymous with the company itself, almost supplanting its real name. The first slogan demonstrates the company’s insight in highlighting the coffee’s high quality. has said for years, we will always … wish you the very best.Since the beginning, advertising has been one of the crucial aspects of Hausbrandt Trieste 1892 S.p.A. And as we fulfill our vision for growth, we continue to put customers’ needs first. The influence of family guarantees a robust sense of purpose. Each has two children in the business: Louis Rotella III, John Rotella, Dean Jacobsen Jr., Helena (Jacobsen) Anderson and Rocky and Gina Rotella. Other family executives include Louis Jr.’s brother-in-law, Dean Jacobsen, and cousin, James Rotella. The same pioneering spirit continues to this day. devoted his career to product innovation and business development, propelling the bakery from a local legend to a national leader. He passed down his steadfast commitment to quality and service to his son, Louis Jr., Rotella’s current CEO and President. Often using the salutation, “We wish you the very best, from the Rotella family,” he lived out that catchphrase, always putting customers’ best interests first. The founder’s son, Louis Sr., guided the company through decades of expansion. But we continue to place our family’s values at the center of every decision. to site like in a lot of places in Italy - and Austrians are more quiet. And wood-fired ovens are a thing of the past. Legend has it that coffee was introduced to Vienna when the Turkish siege of. Industrial mixers have replaced the kneading we once muscled through. ![]() ![]() What’s more astonishing than our growth, however, is how much has remained the same. Rotella’s Italian Bakery has grown well beyond our forefather’s dream from his 1850 operation-a small brick oven in Italy. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |